Month: December 2013

Out of Crisis – Stop Fighting Fires

What if being in chaos was optional? What if crisis, or chaos, or “firefighting,” or feeling behind schedule, behind the press of constantly emerging problems, could be stopped? It can.  It’s simple.  It’s not easy.  Here are your three steps

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How to Measure Marketing Effectiveness

How can you measure marketing effectiveness? If it gets better, how can you measure the improvement? By business modeling.  The modeling process itself will uncover any holes in your marketing process. How to Measure Anything A “measurement” is any observation

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