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How to Measure Marketing Effectiveness

How can you measure marketing effectiveness? If it gets better, how can you measure the improvement? By business modeling.  The modeling process itself will uncover any holes in your marketing process. How to Measure Anything A “measurement” is any observation

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How to Ace your Personal Improvement Plan

Uh oh. You just got put on probation at work — your boss and HR gave you a “Performance Improvement Plan” or “Personal Development Plan”. The bad news is, you’re now half-way to being fired. The good news is, you

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How to Rise Above Circumstances

Dave was in a bind. His top architects were all idle because his drafters were behind on their work.  Clients were going to get their plans late. Dave explained that his drafting department was a little short handed, and he

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