Blog Archives

How to Create the Outline for a 25-Minute Talk

Face-to-face communication remains the most powerful persuasion tool humans have. That is why every leader needs to be able to create and deliver a speech. No other communications modality gives you the leverage of an in-person speech: You reach more

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How to Measure Marketing Effectiveness

How can you measure marketing effectiveness? If it gets better, how can you measure the improvement? By business modeling.  The modeling process itself will uncover any holes in your marketing process. How to Measure Anything A “measurement” is any observation

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The Changing Face of Luxury

The global concept of what a brand is, and what luxury is, is evolving.  This means new pressures on — and opportunities for — you. EIU article: The Future of Luxury In brief, Luxury concepts of “brand” are changing, becoming

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CEO’s Guide to Social Media Strategy – with Taylor Ellwood

Social media may be the new big thing — it’s also a desert of despair for too many entrepreneurs. For every big-city food cart vendor using Twitter to advertise lunch specials and bring in hungry workers, there’s a befuddled entrepreneur

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Sharper Marketing – Refining your Offer

We asked our experts to show how professional service firms can sharpen their game by differently or better defining their service offering (or value proposition) to prospects. Lessons here for all businesses.Experts included:Marc Lawn, founder — The…

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