Blog Archives

How to Measure Marketing Effectiveness

How can you measure marketing effectiveness? If it gets better, how can you measure the improvement? By business modeling.  The modeling process itself will uncover any holes in your marketing process. How to Measure Anything A “measurement” is any observation

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Start Benchmarking in Five Minutes

The hardest part of starting to track your performance is to just start. So, just start quick and dirty. It’s worth it — you’ll dramatically boost your odds of achieving your goals by spending 5 minutes setting up benchmarks. My

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Strategic Execution – Please Stop Innovating

Want more real breakthroughs faster in your firm or department? Here’s an easy way:  stop “innovating” so much. That counter-intuitive approach is the unavoidable conclusion of a fresh look at how most firms approach innovation.  You’re probably making one or

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How to Pick Good Metrics

For every leader who loves numbers, there is a skeptic. They both have points — without measures, we cannot tell how we are doing, yet many metrics seem arbitrary or measure the wrong thing.  Meanwhile, often the right goals seem

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How to Get In and Out of the Weeds

Should you be a ‘big picture’ leader or should you ‘sweat the small stuff’?  The best leaders do both — the real trick is to swap between the two regularly, without allowing yourself to become fooled. Take two business owners.

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Connecting Strategy to Workforce Management – Feb 17,2012

I interview Carl Hoffmann and Tim Ringo, authors of the new book “Calculating Success: How the New Workplace Analytics Will Revitalize Your Organization.” Carl Hoffmann is a former Partner and Vice President of IBMs Global Business Services group. Cur…

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