The Leader’s Role in Building a Marketing and Sales Process – Sep 25,2009

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The only processes you cannot outsource are leadership and marketing. Guest Mitchell Goozé of the Customer Manufacturing Group, Inc. describes his vision for using the tools of Process Improvement to create a robust and powerful business system for generating loyal customers, reliably and repeatedly. My second guest is Mark Stevens, CEO of MSCO “The Art and Science of Growing Businesses” at www.MSCO.com and www.YourMarketingSucks.com

leadership | management | sales | marketing | process

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