Presentation Secrets of Steve Jobs

Tory Johnson of ABC talks to Carmine Gallo, author of the book “The Presentation Secrets of Steve Jobs” who touches on five things Jobs always does:

  • Introduces a Villain
  • Twitter-Friendly Headlines (MacAir: “The World’s Thinnest Notebook”)
  • Sell Dreams Not Products (iPods provide access to the transformative experience of music)
  • Zen-Like Simplicity
  • Relentless Practice

More on the book here:
The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience

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