Sharper Marketing for Professional Services – Apr 02,2010

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We ask our experts to show how professional service firms can sharpen their game by differently or better defining their service offering (or value proposition) to prospects. Lessons here for all businesses. Invited guests include: * Marc Lawn, founder — The Business GP * Seena Sharp, Sharp Market Intelligence: Market Due Diligence and Competitive Intelligence * Mitch Gooze of The Customer Manufacturing Group * Shel Horowitz, ethical marketing expert and author of Guerrilla Marketing Goes Green

leadership | management | CEO | marketing | professional services

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