Tag: accountability

How to Not Be a Jerk Boss

Bosses are merely human. A little more likely to be male, to be older, to be a “D” (Decisive) on the DISC profile. But no more or less virtuous than the rest of humanity. Which is exactly why they should be held

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How to Measure Marketing Effectiveness

How can you measure marketing effectiveness? If it gets better, how can you measure the improvement? By business modeling.  The modeling process itself will uncover any holes in your marketing process. How to Measure Anything A “measurement” is any observation

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How to Rise Above Circumstances

Dave was in a bind. His top architects were all idle because his drafters were behind on their work.  Clients were going to get their plans late. Dave explained that his drafting department was a little short handed, and he

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